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    CRUELTY FREE

    Flawless vegan beauty tools for clever beauty lovers.

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    TOTAL VANITY

    Your global skincare deserves the crème de la crème of vanity cases.

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    PETA APPROVED

    Stylish vegan & cruelty free makeup brushes.

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    BEAUTY CARES. GOOD FOR YOU AND KIND TO THE PLANET

    BEAUTY CARES. GOOD FOR YOU AND KIND TO THE PLANET

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    ONE BRUSH TWO LIVES - RECYCLE YOUR BRUSHES

    ONE BRUSH TWO LIVES - RECYCLE YOUR BRUSHES

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    PETA APPROVED VEGAN & CRUELTY FREE

    PETA APPROVED VEGAN & CRUELTY FREE

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    THE BEAUTY FILES

    • August 25, 2021 IN MY MAKEUP BAG
      IN MY MAKEUP BAG What does one of London's top beauty buyers carry in her makeup bag? Meet Lucy McPhail, Liberty of London's Head of Beauty. It's time to up your makeup bag game with Lucy's top tips.
    • August 18, 2021 THE BEAUTY CHARTS
      THE BEAUTY CHARTS We’ve cherry-picked the best beauty destinations across the capital so you don't have to. Discover the best beauty halls and stores in our beauty lover’s tour of London. 
    • July 30, 2021 GO MARIE KONDO
      GO MARIE KONDO Makeup bag a bit of a mess? Then you need Marie Kondo. The queen of decluttering and author of The Life-Changing Magic Of Tidying, Kondo has turned decluttering into an art form.
    • July 01, 2021 MEET THE EXPERT
      MEET THE EXPERT Meg Lindow knows her way around a makeup brush, she was always the one doing makeup for friends on nights out. She reveals her expert advice and why there's no rules in beauty.